Providing Your Customers A Safe And Secure E-commerce Environment

Online retailers today have to work harder than ever to make sure their customers feel safe. In today's world where the threats of identity theft, malware and viruses are all too real, your customers may choose to bypass your e-commerce web site if you can't ensure them their private information won't be compromised. Therefore having an SSL (secure sockets layer) certificate is pretty much mandatory for any e-commerce business model. The SSL certificates offer your business third party validation, telling your customers that your your business is safe and secure.

Don't have an SSL certificate? Don't worry -- securing an SSL certificate is fairly easy and inexpensive.

An SSL certificate is offered after an SSL service provider authenticates the identity of your web site and business. This is where the third party validation comes in. Once you have been verified for authenticity, the SSL certificate will work to encrypt your customer's private information like credit card numbers and send it to your server. Without an SSL certificate, a user who attempts to submit personal information will get a warning that their data is not secure and could be compromised.

There are many types of SSL certificates that you can procure for your business. SSL pricing is based on the size of the SSL certificate as well as the amenities you receive with the certificate. A Cheap SSL certificate can be as low as 50 and will provide minimum support. Some companies will even offer up free SSL certificates. Usually these providers use the free SSL certificates as a carrot to purchase other services as well. Businesses that require multiple SSL certificates for multiple domains- otherwise known as a wildcard SSL - may be offered special services like unlimited technical support. These usually come in at 199. The more premium SSL packaging could cost you in the mid to high hundreds.

In addition, you'll find that the lower priced SSL certificates or the free SSL certificates can be secured quickly and electronically whereas the premium certificates will require you to furnish your company or individual ID documents as well as a letter from your attorney or accountant to be faxed or emailed to the service provider.

If you are unsure about what type of SSL certificate to purchase, think about the needs of your business. The standard SSL certificate is 128-bit on a secure connection, though the cheaper SSL certificates can be offered at 90-bits or lower. If you are a high transaction site accepting credit cards from your customers, you might consider SSL certificates of 256-bits or higher. The SSL service provider can help you determine what size is right for your business.

Customers will know if your website has an SSL certificate when their browser displays the gold padlock and your URL has the https rather than http. Without an SSL certificate, you might as well be operating in the Wild West. No matter what, an SSL certificate is a necessary and sound investment in your e-commerce business.

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